Imagine Tomorrow


Alaska Airlines Imagine Tomorrow teaches how to translate ideas into results.

"I am in my 30th year of teaching and have not seen anything that motivates, challenges, and encourages students academically like Imagine Tomorrow."

--€”Barry Reifel, technology instructor, East Valley High School, Yakima, Wash.

It all starts with a challenge.

Alaska Airlines Imagine Tomorrow asks teams of 9th through 12th graders to address the topic of sustainability by answering any of four challenges. Students from schools in Washington, Oregon, Idaho, and Montana explore new ways to tackle pressing problems. Educators, scholars, and industry leaders collaborate with students in seeking solutions.

It supports educators.
Teachers inspire students to think bigger. Working with a strong sense of purpose, students gather information from diverse resources and jointly develop new ideas.

It fosters collaboration.
Required to work in teams, students discover how collaborative actions make a difference in meeting the challenge of sustainability in the 21st Century.

It brings great minds together.
In May, students in grades 9 through 12 from four states travel to Pullman, Washington. They present their well-researched ideas to top executives from industry-leading companies, as well as to distinguished University scholars.

It ends with new hope.
Alaska Airlines Imagine Tomorrow shows students how much they can achieve. Students find ways to shift the public mindset, reshape governance and policy, reengineer technologies, and redesign communities and ways of life. Alaska Airlines Imagine Tomorrow drives innovation that changes lives.

  • Higher education: The competition inspires many students to pursue a college degree.
  • STEM disciplines: Many students start to see new possibilities for pursuing careers in fields related to science, technology, engineering, and math (STEM).
  • Awareness of key issues: Alaska Airlines Imagine Tomorrow builds awareness of important sustainability issues among our state's students, educators, and general population.
  • Community building. The competition creates connections among students, research faculty, and industry leaders. Students build confidence in their ability to make a positive difference in their communities.

From Imagine Tomorrow keynote addresses

  • "All of you are doing such incredible things at such a young age. At a time when many kids are distracted about the prospect of getting their first car, you're thinking of creating a carbon-neutral car."

    Robert "Bob" Peters, Washington state president and regional market executive, Bank of America, 2013 keynote speaker

  • "It's about the teamwork and it's about the interconnectedness of people. Don't lose sight of that, because you guys are the ones who are going to have to change the world."€

    Rob Bernard, chief environmental strategist, Microsoft, 2012 keynote speaker

  • "I wish that every high school student in Washington participated in Imagine Tomorrow....You are translating real world issues into ideas for new solutions.”

    Doug Moore, president, McKinstry, 2011 keynote speaker

  • "Judging from the projects submitted to the Imagine Tomorrow competition, you [contestants] have a head start in developing solutions to the hard challenges we face. You’ve tried to address problems that seem as impossible today as landing on the moon seemed to us in the 1960s.”

    Mary Armstrong, vice president of environment, health and safety, The Boeing Company, 2010 keynote speaker

  • “Imagine Tomorrow drives us to think of big solutions to big challenges. It brings together the skills needed to solve important problems.”

    Miles Drake, senior vice president of research and development, Weyerhaeuser, 2009 keynote speaker

  • "The energy challenge is both the greatest threat and the greatest opportunity facing humankind in the half-century. Washington State University’s Imagine Tomorrow high school competition encourages kids across the state to think about and tackle energy issues. What is particularly exciting is the level of out-of-the-box thinking.”

    Denis Hayes, President of The Bullitt Foundation and board chair of the International Earth Day Network, 2008 keynote speaker
Imagine Tomorrow, Washington State University, PO Box 645222, Pullman, WA 99164-5222 | 509-335-3530 | Contact Us